The Florida Venture Forum's "Member Spotlight" recognizes industry experts, capital providers and other professionals who are making an impact in their communities, and who support the Forum's mission of fostering a thriving entrepreneurial economy. Each month the Forum will point the spotlight at a select group of featured members to create more connectivity and showcase the diverse professionals in our membership.

Our featured member this month is Dr. Sharon BuchalterOwner/CEO, Products On The Go LLC.

Q: Tell us about your role at your company.

A: Products On The Go LLC, is a consumer goods company that creates, manufactures and sells award-winning plant based sustainable and natural diapering essentials for babies and personal care products for the entire family. As founder and CEO I have been involved in every aspect of the development of the company and its products. I spent seven years in the R&D phase, learning about natural materials and ingredients. I studied the competition and recognized their advantages and disadvantages, learned how the products are made, and how they function. I made sure to find manufacturing and formulator partners that shared my vision of natural and skin safe products for all ages. This has required lots of hard work, dedication, and a high personal financial investment. As the company grows and the products are in market my role has shifted to focusing on branding, marketing and generating interest from investors.

Q: What helped you the most to prepare for your present role?

A: As a clinical psychologist and as an MBA working with Fortune 500 companies, I have studied consumer behavior and product development for over 20 years. This experience inspired me to create a company that develops and sells trusted natural and sustainable baby and sun care products under the brands Little Toes and Sunshine On The Go. We offer our customers a combination of natural products with convenience.

Q: Tell us something about yourself that not many people know?

A: Personally, I have been happily married for over 25 years and along side with my husband I have raised two beautiful children that make me proud every day. I also am a mom to two beautiful dogs but with very different personalities, so it is also a challenge to make sure they both get the required attention. Running a new and fast-growing company is a 24 hour job, and spending time with my family is very important to me, so a lot of my free time is with them.

Connect with Sharon and other Friends of the Forum today!

To be featured in the Forum's "Member Spotlight", please fill out form using the link below.


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